ISWC 2015 Tutorial: The Web of Data for E-Commerce: Schema.org and GoodRelations for Researchers and Practitioners
A Hands-on Introduction to the GoodRelations Ontology, Schema.org, RDFa and Microdata Authoring, Google Rich Snippets for Products, Yahoo, Bing, and Linked Open Commerce
Summary
The integration of the GoodRelations ontology into schema.org is one huge success story of applying Semantic Web technology to business challenges. In this tutorial, we will
give a comprehensive overview and hands-on training on the conceptual structures of schema.org for e-commerce, including patterns for ownership and demand,
present the full tool chain for producing and consuming respective data,
explain the long-term vision of linked open commerce,
describe the main challenges for future research in the field, and
discuss advanced topics, like access control, identity and authentication (e.g. with WebID); micropayment services (like Payswarm), and data management issues from the publisher and consumer perspective.
We will also cover research opportunities resulting from the growing adoption and the respective amount of data in Microdata, RDFa, and JSON-LD syntaxes.
Logistics
Venue
See conference site at http://iswc2015.semanticweb.org/venue.
Note that the workshops and tutorials will be held at Lehigh University's Rauch Business Center, while the main conference will be held at the Sands Bethlehem Hotel and the Sands Event Center.
The address of Lehigh University's Rauch Business Center is:
Rauch Business Center
621 Taylor St.
Bethlehem, PA 18015
09:00 – 10:30 Theory
10:30 – 11:00 Coffee Break, RBC Gallery, First Floor
11:00 – 12:30 Hands-on Exercises
Agenda
Overview and Motivation: Linked Open Commerce
Quick Review of Prerequisites
Markup Languages – XML, HTML, XHTML
Semantic Web for Web Masters: RDF, RDF syntaxes, RDFS, OWL, SPARQL
Tooling and Infrastructure: Editors, Repositories, Parsers, Frameworks
Linked Data Principles
Structured Data in HTML
Principles and History (SHOE etc.)
RDFa
Microdata
JSON-LD as HTML Payload
Turtle in HTML
The Conceptual Model of Schema.org: Minimal Example and Motivating Scenarios
E-Commerce in Schema.org
Preliminaries
Business Entity: Person and Organization
Products and Offers
Eligible Customers and Regions
Price Specifications
Delivery Options and Delivery Charge Specifications
Payment Options and Payment Charge Specifications
Warranty Promises
Bundles
Services and Value Ranges
Shop Locations and Opening Hours
Consumables, Accessories, Spare Parts, and Similar Products
Products and Services: Models, Classes, and Instances
Modeling demand and tenders
Modeling ownership and public shopping histories
Hands-on Exercise: Annotating a Small Web Shop
Advanced Topics in Schema.org
External Enumerations
Handling of Ranges and Intervals
Multi-typed Entities
Querying the Web of Data for Offerings
SPARQL Query Language Overview
Examples
Exercises
Publishing Schema.org Data
Consuming Schema.org Data
Resources
Tools
Access Control, Authentication, and Identity
Micropayment Systems and Incentives
Transactions in Schema.org
Discussion, Conclusion, Feedback Round
Materials
The slides and other materials are available only to registered participants. You need credentials given in class in order to access the following resources. If you have problems accessing the materials, email to mheppATcomputerDOTorg.
Prof. Dr. Martin Hepp
Chair of General Management and E-Business
E-Business and Web Science Research Group
Universität der Bundeswehr München
Werner-Heisenberg-Weg 39