Semantic Web Meets Business Munich #1

GoodRelations Event
Title Semantic Web Meets Business Munich
Instructor Prof. Dr. Martin Hepp,
Dr. Achim Steinacker
Date 15.11.2011
Time 19:00-21:00
Country Germany
City Munich
Location Google Munich, Dienerstraße 12
Tags goodrelations, semantic seo, schema.org, recommendation
Language English
Audience researchers and practitioners

Agenda

  1. Prof. Dr. Martin Hepp

    Marketing with Structured Data in Web Content:
    From Semantic SEO to Linked Open Commerce with GoodRelations and schema.org


    Martin Hepp, the inventor of the GoodRelations vocabulary for e-commerce, will illustrate why exposing business information using semantic technology is a key component of any marketing strategy for specific products, and illustrate the roles of schema.org, GoodRelations, RDFa, and Microdata for future Web architectures.

    Martin Hepp is the inventor of the Goodrelations vocabulary for e-commerce. He is a consultant and advisor to many businesses, and is also professor of General Management and E-business at Bundeswehr University Munich in Germany and a professor of Computer Science at the University of Innsbruck in Innsbruck, Austria, where he leads the research group “Semantics in Business Information Systems”. Martin holds a Master’s degree in Business Management and Business Information Systems and a Ph.D. in Business Information Systems from the University of Würzburg (Germany). He was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems and member of more than sixty conference and workshop program committees, including ASWC, ESWC, IEEE CEC/EEE, and ECIS.

  2. Dr. Achim Steinacker

    Semantic Recommendation für Online-Shops

Register for the event

While participation will be free, registering for the event will be mandatory. Seats may be limited as well, so be fast!

Register on

If you have any difficulties with the registration or other questions, please contact Uwe Stoll at uweDOTstollATunibwDOTorg.


by Martin Hepp