Case studies/Volkswagen

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Volkswagen Contextual Search with GoodRelations

GoodRelations Case Study
Company Volkswagen UK, Tribal DDB
Country UK
Industry Automotive
Goal Semantic SEO and Data Marketing
Year 2011
Contact John Streit (JohnDOTStreitATtribalddbDOTcoDOTuk)
Tags volkswagen, automotive, goodrelations, configurations, cars


Volkswagen UK developed two ontologies that extend GoodRelations for exposing car configuration and compatibility information and Volkswagen-specific car features, and uses that to support contextual search an to improve access to car data across multiple external systems. The use for Semantic SEO is also planned.

Usage of GoodRelations

Volkswagen UK uses the following ontologies for exposing information about configuration options and compatibility between items:

Further Information

For a full case-study report, see